Seth Priebatsch is the creator of SCVNGR and LevelUp social gaming sites. Seth was a keynote speaker at South by Southwest 2011.[1] According to the SCVNGR site, the goal of the application is to "build the game layer on top of the world".[2]
As of March 2011, SCVNGR has raised $20 million in venture funding and had a valuation of $100 million.[3]